![]() The EMV standard is defined and managed by the privately held company EMVCo LLC. Traditional debit and credit cards have magnetic stripes that store data statically. This makes it more difficult for potential perpetrators of fraud to pick up useful pieces of information. They are more secure than traditional debit and credit cards, because account information stored on cards is encrypted uniquely each time it is accessed. EMV chip cards were originally conceived of by Europay, MasterCard and Visa.
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